UTM Link Generator
What is a UTM Link?
UTM (Urchin Tracking Module) parameters are used in URLs to track marketing campaign performance in Google Analytics.
Why Use UTM Parameters?
- Track Performance: Measure the success of specific campaigns.
- Identify Traffic Sources: Understand where your visitors are coming from.
- Optimize Marketing Strategies: Make data-driven decisions to improve ROI.
Example Use Case:
Imagine you are running an ad on Facebook for a summer sale. You can generate a UTM link like this:
https://www.example.com?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale
How to Use This Tool?
- Enter the base URL of the page you want to track.
- Select a traffic source (Google, Facebook, etc.).
- Choose a medium (CPC, social, referral, email, etc.).
- Enter campaign details (optional).
- Generate your UTM link and use it in your marketing efforts.